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Molly McPherson
PR Confidential: The Insider's Guide to PR + Crisis Communication

More from Molly

Live Training: Crisis Averted: Your Quick Guide to Handling Social Media Backlash

Join me for a straightforward chat about managing social media backlash. I'll discuss basic strategies and share PR crisis insights about managing the trickier social media situations:

  • Going viral on TikTok because you said or posted something that ticked people off in a bad way
  • Someone dredged up texts from your past that are not good.
  • There’s negative Reddit chatter or an entire subreddit about your or your business.
  • A Facebook Group slamming your business feels like a punch in the face.
  • Ignore or face dead on? 
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Available for All Access Members. Register below.

Click here to register for the live chat.  

Hope to see you there! 

Molly

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Join Me for the Next PR Confidential LIVE!

Let's go Behind the Headlines. 👉 Click Here to Register 

Ready to get the real scoop?

Join me for PR Confidential LIVE on October 24th at 7pm ET. We're breaking down the latest buzz and going beyond the clickbait to give you the lowdown on what's really happening out there - from current events to current drama.

Ever wonder what's actually going on behind those big news stories? We're diving deep to spill the tea and tell it like it is. No fluff, just facts. Forget skimming the surface; we're dissecting the news - pop and otherwise - and having fun while doing it. 

Make sure to save the chat link and mark your calendar so you won't miss out on the conversation. I'll kick things off on TikTok Live at 6:30pm ET before switching over to the chat.

Live link will be posted here at GO time. 

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Unveiling the Modern PR Landscape: My Conversation with The New York Times on Joe Jonas and PR Spin

Sep 14, 2023
In my recent interview with The New York Times, I had the opportunity to dissect the PR spin surrounding Joe Jonas, offering a glimpse into the ever-evolving world of public relations and celebrity narratives.

Title: My Chat with The New York Times: Joe Jonas, PR Spin, and Today’s Media World

In my recent chat with The New York Times, I took a deep dive into the world of PR spin revolving around Joe Jonas, shedding light on the current state of PR and celebrity stories.

The Changing Landscape of PR and Celebrity Narratives

I talked about how the media world is changing fast. It's moving from old-school TV and newspapers to a world ruled by the internet and social media. This big change means that social media platforms now have a huge role in creating and changing the stories we hear about celebrities.

Challenges of Controlling the Narrative

I shared that PR teams are finding it harder to control the story in this wide-open digital space. Rumors and guesses can pop up anywhere online, making it tough to keep a clear and truthful story. It's like trying to catch a runaway train, with misinformation that can spread super fast, making the job of protecting a client's image very tricky.

The Complexity of Celebrity Relationships in the Public Eye

We also discussed how being famous has its own set of problems. Celebrities are watched all the time, which can be both good and bad. It allows stars to connect more with their fans, but it also means they are under a lot of pressure to always present themselves in a certain way, which can be really stressful.

The Need for Authenticity and Transparency

To wrap up the interview, I stressed the need for being real and open in PR today. It's vital to build and keep the trust of the public, encouraging stars to talk directly to their fans. This not only helps in controlling the story but also builds a relationship based on trust and understanding.

Drawing from my experience as a crisis communication strategist, I highlighted the value of the Indestructible PR Framework: Own it, Explain it, Promise it, in steering through the complicated world of modern PR. It was a conversation full of valuable insights, helping to understand the deep workings of PR in today's digital age.

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