I can not even bear thinking about this very long because of the pain I feel for them and their families. How do crisis communicators look after themselves when dealing with such heavy grief?

Shifting public blame - the banging that is being reported *may* prove the submersible is simply lost and the people are still alive as of this stage in the rescue mission - if the time runs out on the O2 the blame could shift to the failure of the government/public resources to find them in time. It will be interesting to see how this story shifts and develops. We already see this messaging with the stories on the paperwork delay. (I post this with prayers and hope for all those involved and their families) - Angie 🇨🇦

Do you think the Coast Guard is covering up the banging for a reason?

What will fill the news cycle while everyone awaits the depleting oxygen on the sub?

Hey Molly. Love the new platform. Have you seen the threads on Twitter about how the sub is controlled? How would you advise the company to address this narrative? Here is one of the tweets I saw: i have been awake for two hours and have been informed a bunch of rich idiots in a homemade submarine with bolted panels instead of doors, no safety cable to the mothership and steered by a logitech videogame controller have gone missing in the ocean trying to see the titanic