More from Molly
Creating a Divorce Statement: Inside the Role of a Celebrity Publicist + Next Live 9/12 @7pm ET
Homegrown PR Crisis: Addressing the Sexual Harassment Accusations Against the President of the National Association of Realtors
Unlock an exclusive PR Insider/All Access episode where I look into the PR crisis surrounding the National Association of Realtors President Kenny Parcell, who stands accused of sexual harassment. I discuss the allegations, Parcell's denials (like...wow), and the broader impact on the association.
Introducing the New PR Confidential Series: A Candid Look into Crisis Communication
Hello, community! I'm thrilled to announce the launch of a special new feature for our dedicated members: the PR Confidential Series. This fresh addition to my content roster promises to offer an unfiltered and insightful glimpse into the world of crisis communication like never before - at least, my view.
In a field that thrives on preparation and caution, the PR Confidential Series seeks to break down the polished facade. Here, you're going to get a more candid Molly. I'll share off-the-record insights, real-world experiences, and those 'I-can't-believe-that-happened' moments that are often reserved for closed-door discussions. It's the kind of content that too often gets left on the cutting room floor—but not anymore.
Name Swap Surprise
The series underwent a name swap right at the last moment. While editing the audio, it struck me that 'PR Confidential' captured the essence of what this series aims to achieve—a confidential, almost diary-like feel where we can delve deep into issues of crisis management in a social media world without the PR fluff.
The PR Confidential Series is exclusively available for our premium tier community members. This isn't just your regular podcast series; it's an experience aimed at arming you with knowledge and perspectives that are raw and uninhibited. This series embodies the Indestructible PR Response (IPR) framework—transparency, empathy, and strategic action, only now you get to see how these elements play out behind the scenes.
What to Expect?
- Transparency: No topic is off-limits. Whether it's dissecting recent PR fiascos or offering a breakdown of the strategies employed during high-stakes events, expect a forthright discussion.
- Insights: I'll share personal experiences, insights, and even tackle questions that you might have had but were too polite to ask.
- Strategy: While IPR serves as our general roadmap for crisis management, the PR Confidential Series will look at how the principles adapt, evolve, and are implemented in real-time scenarios.
I can't wait to take this journey with you all. For those who are as passionate about crisis communication as I am, this series promises to be invaluable. Stay tuned for the first episode dropping soon!
Hint: The former president of the National Association of Realtors was the subject of a scathing account published by The NYTimes.
Unveiling the Insider's Guide to Mastering PR and Crisis Communications Webina
I want to express my heartfelt gratitude to all those who joined me for the live chat during the "Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications" video chat on August 15th, 2023. Your active participation significantly contributed to the resounding success of this event, and I'm genuinely appreciative of your engagement. It was truly wonderful to witness individuals from diverse backgrounds and experience levels, ranging from undergraduates and graduate students to those at the entry level and those making mid-career transitions. The chat was abuzz with insightful questions and valuable comments, and I thoroughly enjoyed interacting with each one of you.
You can watch the video below or click HERE to access it online.
As promised, I'm pleased to announce that all members of the PR Confidential Community now have access to both the video recording of the webinar and the accompanying workbook. For our esteemed All Access Members, the Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications is available, providing an in-depth resource filled with additional information and useful links. This guide is designed to empower you with the knowledge and tools needed to secure a successful position within the dynamic field of public relations.
Thank you once again for your active involvement and for being an integral part of our community. Your enthusiasm and engagement continue to inspire us as we collectively strive for excellence in the realm of public relations.
What you will learn in the video:
Delve into the Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications, a comprehensive resource meticulously crafted to empower individuals seeking to excel in the dynamic realm of PR. This guide is a culmination of insights from the "Insider's Guide" webinar, encompassing a variety of essential topics to equip you with the skills and knowledge needed for success.
Section 1: Understanding the Industry/Current Landscape
In this foundational section, gain an in-depth understanding of the ever-evolving PR industry and its current landscape. Navigate through key trends, emerging challenges, and opportunities that define the contemporary PR landscape.
Section 2: Cracking the Code: Skills, Attitudes, Knowledge
Uncover the secret recipe for success in PR. This section unveils the critical skills, attitudes, and knowledge base that lay the foundation for a thriving PR career. From effective communication to crisis management, you'll discover the essential components of a successful PR professional.
Section 3: Building Your Career Toolkit
Equip yourself with the tools necessary to pave your path in PR. This section delves into resume-building, crafting compelling portfolios, and honing your personal brand to stand out in the competitive PR field.
Section 4: Successful Transitions
Navigating transitions in your PR journey can be daunting. This section provides guidance on smoothly transitioning from various stages of your career, whether you're an undergrad, graduate student, entry-level professional, or someone seeking mid-career shifts.
Section 5: Networking Essentials
Mastering the art of networking is crucial in PR. Learn how to forge meaningful connections, build a robust professional network, and leverage relationships for career growth.
Section 6: Standout Strategies
Discover strategies that set you apart in the PR landscape. This section covers innovative approaches to storytelling, content creation, and PR campaigns that leave a lasting impact.
Section 7: Real World Application (Q&A session)
The guide concludes with a real-world application section, featuring a compilation of questions and answers from the webinar's interactive session. Gain insights into practical challenges and solutions shared by members of this community who joined me on the call.
The Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications offers a comprehensive roadmap for those aiming to excel in PR. Whether you're a recent graduate, a seasoned professional, or transitioning to a new phase in your career, this guide equips you with the tools, strategies, and insights needed to thrive in the dynamic world of public relations.
Time to treat yourself with the knowledge and expertise that can make all the difference in shaping a successful PR journey.
For All Access members, you have special access to the 'Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications' booklet.
This guide has plenty of details and extra information from the video chat session. I've also included some useful resources and links that were handpicked to help you even more as you learn about the world of public relations.
I'm here to support you on your PR journey, and this guide is packed with tools to help you succeed.
Your guide is located below. 👇
Click here to access: Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications