Molly's post

2023-08-08

For Members Only: The PR Insider: Mastering the Transition into Public Relations and Crisis Communications FREE Masterclass

To answer the most frequently asked quesiton I receive in my comments...

Register now to join Molly McPherson for a live video chat on Tuesday, August 15th at 8pm EDT in the PR Confidential community for a masterclass designed to help aspiring PR professionals find their footing and thrive in the industry.

Understanding the Industry: Familiarize yourself with the current landscape of the PR and Crisis Communications industry and gain insights into its future trends.
Cracking the Code: Learn about the skills, attitudes, and knowledge that industry leaders and clients are looking for in new hires.
Building Your Career Toolkit: Identify the key tools, techniques, and competencies required to be successful in the PR and Crisis Communications sector.
Successful Transitions: Gain practical advice on how to effectively shift from academia or another industry into the field of PR and Crisis Communications.
Networking Essentials: Learn how to navigate and leverage professional communities, like PR Confidential, to make valuable connections and open doors to opportunities in the industry.
Standout Strategies: Discover how to present yourself in a competitive job market, stand out from the crowd, and secure your dream job in the PR industry.
Real World Application: Benefit from a Q&A session where you can ask your most pressing questions about the industry, the job market, and career strategies.

Who should attend? This workshop is ideal for:

Aspiring PR Professionals: Whether you're studying PR or merely fascinated by the field, we're ready to provide you with the knowledge and strategies to set you on the right path.
College Students & Recent Graduates: If you're in the throes of your studies or just stepping out into the world post-graduation, our masterclass will provide you with invaluable insights into the PR industry and the skillset employers are seeking.
Career Changers: Are you looking to make a bold move from your current industry into PR or Crisis Communications? Our masterclass will give you the information you need to make that transition smooth and successful.
The Simply Curious: Even if you're not sure if PR or Crisis Communications is the field for you, but you're intrigued by the prospect, this masterclass will answer many of your questions and give you a clearer view of what a career in these areas could look like.

So, come with your questions and join me on Tuesday, August 15th at 8pm EDT in the PR Confidential community. Let us navigate this crazy fun industry together by understanding its trends, requirements, and prospects for work. Whether you're setting foot in the industry or just fascinated by its workings, this masterclass is designed to equip you with the knowledge you need to thrive in PR. Whether you're aiming for a new career or simply curious, join me and dive into the world of PR and Crisis Communications.

Click HERE to register.

More from Molly

Welcome to PR Confidential: The Insider's Guide to PR + Crisis Communication

Hey there, PR enthusiasts, communicators, and curious minds! I'm thrilled to introduce PR Confidential, your ultimate learning portal for mastering crisis communication and diving deep into the world of PR (also in popular culture).

If we haven't met, I'm Molly McPherson, TikTok's Crisis Communicator and the proud recipient of the 2023 AdWeek Creator Visionary Award. I have years of experience working as a communicator, public relations professional, and crisis manager. Throughout my career I've witnessed firsthand the power of mastering crisis communication.

In PR Confidential, we'll explore the insider secrets and strategies behind effective crisis communication by dissecting the latest PR crises making headlines. Whether you're a seasoned communicator, a curious student, or simply intrigued by the world of PR, this is the perfect place for you.

My perspective is unique, and I'm thrilled to share actionable (and yes, entertaining - crisis work can get grim at times) insights into navigating the complex realm of PR crises. As a respected industry professional and sought-after speaker, I've had the privilege of helping countless individuals and organizations build their reputations and navigate challenging times.

So, get ready to unlock the secrets of effective crisis communication and gain an insider's perspective on the world of PR. Join me in PR Confidential and let's embark on this transformative learning journey together.

Join me in the free community or suscribe to access addtional resources and access to my consulting and advice.

Stay tuned for more updates, tips, and exciting content. The world of PR awaits you in PR Confidential!

Molly's post2023-05-30

Sign Up Now for The PR Insider: Mastering the Transition into Public Relations and Crisis Communications

Hey there, PR enthusiasts! If you're looking to dip your toes into the fascinating world of Public Relations and Crisis Communications, join me live on August 15 at 8pm EDT. This isn't just any chat though - it's a masterclass designed specifically for aspiring PR professionals like yourself.

Understanding the Industry

First off, we'll help you get to grips with the PR and Crisis Communications industry as it stands today, and take a peek at what the future might hold. This is the perfect chance to gain some valuable insights and stay ahead of the curve.

Cracking the Code

Wondering what skills, attitudes, and knowledge are in hot demand in the industry? We'll cover just that, ensuring you know exactly what industry leaders and clients are looking for in their prospective hires.

Building Your Career Toolkit

We'll also be talking about the tools of the trade, the essential competencies, and the techniques that make a successful PR professional. This is your chance to start building a career toolkit that will set you apart from the crowd.

Successful Transitions

If you're shifting from academia or another industry to PR and Crisis Communications, it can be a bit daunting. But don't worry – we've got your back. We'll be sharing practical advice on how to make that transition as smooth as possible.

Networking Essentials

Networking is crucial in any industry, and PR is no exception. We'll guide you on how to navigate and make the most of professional communities like PR Confidential to make valuable connections and open doors to thrilling opportunitieme

Standout Strategies

In a competitive job market, standing out from the crowd can be a challenge. We'll discuss how to present yourself in a way that catches the eye of potential employers and secures that dream PR job.

Real World Application

Of course, we'll also have a Q&A session where you can ask your most burning questions about the industry, job market, and career strategies.

So who should attend this masterclass? Well, if you're an aspiring PR professional, a college student or recent graduate, looking to change careers, or simply curious about the industry, this masterclass is ideal for you!

So, mark your calendar and join us on Wednesday, August 15 at 8pm EDT in the PR Confidential community. Whether you're just starting out or looking to make a career shift, this masterclass is designed to equip you with the knowledge you need to thrive in the exciting world of PR and Crisis Communications.

Can't wait to see you there!

Click here to register.

Molly's post2023-08-10

Unveiling the Insider's Guide to Mastering PR and Crisis Communications Webina

I want to express my heartfelt gratitude to all those who joined me for the live chat during the "Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications" video chat on August 15th, 2023. Your active participation significantly contributed to the resounding success of this event, and I'm genuinely appreciative of your engagement. It was truly wonderful to witness individuals from diverse backgrounds and experience levels, ranging from undergraduates and graduate students to those at the entry level and those making mid-career transitions. The chat was abuzz with insightful questions and valuable comments, and I thoroughly enjoyed interacting with each one of you.

You can watch the video below or click HERE to access it online.

Click here to access the notes download for the video chat.

As promised, I'm pleased to announce that all members of the PR Confidential Community now have access to both the video recording of the webinar and the accompanying workbook. For our esteemed All Access Members, the Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications is available, providing an in-depth resource filled with additional information and useful links. This guide is designed to empower you with the knowledge and tools needed to secure a successful position within the dynamic field of public relations.

Thank you once again for your active involvement and for being an integral part of our community. Your enthusiasm and engagement continue to inspire us as we collectively strive for excellence in the realm of public relations.

What you will learn in the video:

Delve into the Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications, a comprehensive resource meticulously crafted to empower individuals seeking to excel in the dynamic realm of PR. This guide is a culmination of insights from the "Insider's Guide" webinar, encompassing a variety of essential topics to equip you with the skills and knowledge needed for success.

Section 1: Understanding the Industry/Current Landscape

In this foundational section, gain an in-depth understanding of the ever-evolving PR industry and its current landscape. Navigate through key trends, emerging challenges, and opportunities that define the contemporary PR landscape.

Section 2: Cracking the Code: Skills, Attitudes, Knowledge

Uncover the secret recipe for success in PR. This section unveils the critical skills, attitudes, and knowledge base that lay the foundation for a thriving PR career. From effective communication to crisis management, you'll discover the essential components of a successful PR professional.

Section 3: Building Your Career Toolkit

Equip yourself with the tools necessary to pave your path in PR. This section delves into resume-building, crafting compelling portfolios, and honing your personal brand to stand out in the competitive PR field.

Section 4: Successful Transitions

Navigating transitions in your PR journey can be daunting. This section provides guidance on smoothly transitioning from various stages of your career, whether you're an undergrad, graduate student, entry-level professional, or someone seeking mid-career shifts.

Section 5: Networking Essentials

Mastering the art of networking is crucial in PR. Learn how to forge meaningful connections, build a robust professional network, and leverage relationships for career growth.

Section 6: Standout Strategies

Discover strategies that set you apart in the PR landscape. This section covers innovative approaches to storytelling, content creation, and PR campaigns that leave a lasting impact.

Section 7: Real World Application (Q&A session)

The guide concludes with a real-world application section, featuring a compilation of questions and answers from the webinar's interactive session. Gain insights into practical challenges and solutions shared by members of this community who joined me on the call.

The Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications offers a comprehensive roadmap for those aiming to excel in PR. Whether you're a recent graduate, a seasoned professional, or transitioning to a new phase in your career, this guide equips you with the tools, strategies, and insights needed to thrive in the dynamic world of public relations.

Time to treat yourself with the knowledge and expertise that can make all the difference in shaping a successful PR journey.

For All Access members, you have special access to the 'Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications' booklet.

This guide has plenty of details and extra information from the video chat session. I've also included some useful resources and links that were handpicked to help you even more as you learn about the world of public relations.

I'm here to support you on your PR journey, and this guide is packed with tools to help you succeed.

Your guide is located below. 👇

Click here to access: Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications

Molly's post2023-08-29

Mastering the Art of Crisis Communication: A Comprehensive Course on How to Craft an Effective Crisis Plan (Discount for Members)

Ever found yourself in the midst of a crisis looking for a plan to follow? Or frantically trying to figure out what to say and how to say it? Or what to tell your boss to say when the press calls? Panic no more, dear PR Insider! I'm here to introduce you to the Crisis Communication Mastery course – a practical and comprehensive training program designed to turn you into a crisis management superhero. With this course, you'll learn how to navigate even the stormiest of situations with poise and a well-crafted communication strategy.

(Psst...stay with me. There's a gift at the end of the post.)

Learn from Me with a 60-Minute Video: How to Write the Communication Plan You Need Right Now

You know how they say a picture is worth a thousand words? Well, we believe a video is ...of my words. The Crisis Communication Mastery course kicks off with a 60-minute video featuring yours truly walking you through a fair share of crises. I'll share my expertise as I lead you through the essential principles and strategies for effective crisis communication.

The video covers a range of must-know topics, including:

- Crisis preparedness

- Responding to a social media crisis

- Stakeholder communication

- Message development

- Media relations

- Social media management

- Reputation repair

Let's face it – no one is ever fully prepared to handle a crisis. But this course will get you well on your way.

Put Pen to Paper with a Comprehensive Workbook

Learning is great and all, but I'm a firm believer in the power of doing. That's why the Crisis Communication Mastery course comes with a comprehensive workbook, designed to help you apply everything you've learned from the video to your own unique situation.

The workbook is jam-packed with detailed information that will guide you through the step-by-step process of creating a custom crisis communication plan. By the end of the course, you'll be able to proudly wave your plan in the air and proclaim, "Behold, my masterpiece!" (Or, you know, just keep it handy in case of an emergency.)

Get a Head Start with a Crisis Communication Plan Template

I get it – starting from scratch can be daunting. That's why the Crisis Communication Mastery course also includes a professionally designed crisis communication plan template, ready for you to customize to your heart's content.

This template provides a structured framework that covers all the essential elements of a solid crisis communication plan, including:

- Communication protocols

- Key messages

- Stakeholder analysis

- Spokesperson roles

- Monitoring strategies

Just think of it as a helpful blueprint for building your very own crisis communication fortress.

So, Are You Ready to Become a Crisis Communication Master?

With the Crisis Communication Mastery course, you'll gain valuable insights, real-world examples, and actionable techniques to help you develop a robust crisis communication plan tailored to your specific needs. Whether you're an individual looking to enhance your communication skills or an organization in need of a solid plan to weather any storm, this course has got you covered.

Don't wait for the next crisis to strike – equip yourself with the knowledge and skills to navigate turbulent times with confidence and ease. Enroll in the Crisis Communication Mastery course today for only $149 and start forging your path to becoming indestructible.

But wait! There's more.

Members of the PR Confidential Community receive a 20% discount with the code CRISIS20.

Members of the PR Confidential Community receive a 50% discount with the code CRISIS50.

Molly's post2023-06-28

Unveiling the Modern PR Landscape: My Conversation with The New York Times on Joe Jonas and PR Spin

Sep 14, 2023
In my recent interview with The New York Times, I had the opportunity to dissect the PR spin surrounding Joe Jonas, offering a glimpse into the ever-evolving world of public relations and celebrity narratives.

Title: My Chat with The New York Times: Joe Jonas, PR Spin, and Today’s Media World

In my recent chat with The New York Times, I took a deep dive into the world of PR spin revolving around Joe Jonas, shedding light on the current state of PR and celebrity stories.

The Changing Landscape of PR and Celebrity Narratives

I talked about how the media world is changing fast. It's moving from old-school TV and newspapers to a world ruled by the internet and social media. This big change means that social media platforms now have a huge role in creating and changing the stories we hear about celebrities.

Challenges of Controlling the Narrative

I shared that PR teams are finding it harder to control the story in this wide-open digital space. Rumors and guesses can pop up anywhere online, making it tough to keep a clear and truthful story. It's like trying to catch a runaway train, with misinformation that can spread super fast, making the job of protecting a client's image very tricky.

The Complexity of Celebrity Relationships in the Public Eye

We also discussed how being famous has its own set of problems. Celebrities are watched all the time, which can be both good and bad. It allows stars to connect more with their fans, but it also means they are under a lot of pressure to always present themselves in a certain way, which can be really stressful.

The Need for Authenticity and Transparency

To wrap up the interview, I stressed the need for being real and open in PR today. It's vital to build and keep the trust of the public, encouraging stars to talk directly to their fans. This not only helps in controlling the story but also builds a relationship based on trust and understanding.

Drawing from my experience as a crisis communication strategist, I highlighted the value of the Indestructible PR Framework: Own it, Explain it, Promise it, in steering through the complicated world of modern PR. It was a conversation full of valuable insights, helping to understand the deep workings of PR in today's digital age.

Molly's post2023-09-14