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Molly McPherson
PR Confidential: The Insider's Guide to PR + Crisis Communication
Molly McPherson, TikTok's Crisis Communicator and 2023 AdWeek Creator Visionary Award Winner, will share how to master crisis communication by following the latest PR crises in the news. Whether you're a communicator, a student, or just curious about the latest PR crisis, you'll find it here A skilled communicator, public relations professional, and crisis manager, Molly's perspective is unique. She offers actionable (and entertaining) insight into navigating the complex world of PR crises as a respected industry professional and sought-after speaker. Molly's PR Confidential offers insight into effective crisis communication.

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Exec Media Prepping

Hi Molly! What's the best way to prep an executive for a live broadcast interview on a business/tech platform knowing that there are a lot of unknowns in terms of what questions will be asked?

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Asked by Anonymous |
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Live Training: Crisis Averted: Your Quick Guide to Handling Social Media Backlash

Join me for a straightforward chat about managing social media backlash. I'll discuss basic strategies and share PR crisis insights about managing the trickier social media situations:

  • Going viral on TikTok because you said or posted something that ticked people off in a bad way
  • Someone dredged up texts from your past that are not good.
  • There’s negative Reddit chatter or an entire subreddit about your or your business.
  • A Facebook Group slamming your business feels like a punch in the face.
  • Ignore or face dead on? 

Available for All Access Members. Register below.


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Join Me for the Next PR Confidential LIVE!

Let's go Behind the Headlines. 👉 Click Here to Register 

Ready to get the real scoop?

Join me for PR Confidential LIVE on October 24th at 7pm ET. We're breaking down the latest buzz and going beyond the clickbait to give you the lowdown on what's really happening out there - from current events to current drama.

Ever wonder what's actually going on behind those big news stories? We're diving deep to spill the tea and tell it like it is. No fluff, just facts. Forget skimming the surface; we're dissecting the news - pop and otherwise - and having fun while doing it. 

Make sure to save the chat link and mark your calendar so you won't miss out on the conversation. I'll kick things off on TikTok Live at 6:30pm ET before switching over to the chat.

Live link will be posted here at GO time. 


Molly's post

Unveiling the Modern PR Landscape: My Conversation with The New York Times on Joe Jonas and PR Spin

Sep 14, 2023
In my recent interview with The New York Times, I had the opportunity to dissect the PR spin surrounding Joe Jonas, offering a glimpse into the ever-evolving world of public relations and celebrity narratives.

Title: My Chat with The New York Times: Joe Jonas, PR Spin, and Today’s Media World

In my recent chat with The New York Times, I took a deep dive into the world of PR spin revolving around Joe Jonas, shedding light on the current state of PR and celebrity stories.

The Changing Landscape of PR and Celebrity Narratives

I talked about how the media world is changing fast. It's moving from old-school TV and newspapers to a world ruled by the internet and social media. This big change means that social media platforms now have a huge role in creating and changing the stories we hear about celebrities.

Challenges of Controlling the Narrative

I shared that PR teams are finding it harder to control the story in this wide-open digital space. Rumors and guesses can pop up anywhere online, making it tough to keep a clear and truthful story. It's like trying to catch a runaway train, with misinformation that can spread super fast, making the job of protecting a client's image very tricky.

The Complexity of Celebrity Relationships in the Public Eye

We also discussed how being famous has its own set of problems. Celebrities are watched all the time, which can be both good and bad. It allows stars to connect more with their fans, but it also means they are under a lot of pressure to always present themselves in a certain way, which can be really stressful.

The Need for Authenticity and Transparency

To wrap up the interview, I stressed the need for being real and open in PR today. It's vital to build and keep the trust of the public, encouraging stars to talk directly to their fans. This not only helps in controlling the story but also builds a relationship based on trust and understanding.

Drawing from my experience as a crisis communication strategist, I highlighted the value of the Indestructible PR Framework: Own it, Explain it, Promise it, in steering through the complicated world of modern PR. It was a conversation full of valuable insights, helping to understand the deep workings of PR in today's digital age.


Molly's post

Join me LIVE TONIGHT 9/12

Want to know how to spot the PR moves in the news and with your favorite celebs?

Join me TONIGHT in a live chat, as I dive deep into the headlines featuring Ashton & Mila, Joe & Sophie, Drew Barrymore, and Jimmy Fallon.

I'll also give an inside look at my recent Access Hollywood interview. Imagine what was happening in my mind as I was walking by The Tonight Show with Jimmy Fallon offices knowing I am recording a podcast about him for next week. 

Link will be posted here at 7pm EDT. 


Molly's post

Join me on September 12 at 7pm ET for the latest installment of PR Confidential Live

Let's dive deep into the nuanced process of crafting a "separation" statement, spotlighting the role of a celebrity publicist. I'll chat about the strategies likely employed to maintain privacy, respect, and dignity in a world where every word is scrutinized - especially online. Would you like to join me here next week?


Molly's post

Creating a Divorce Statement: Inside the Role of a Celebrity Publicist + Next Live 9/12 @7pm ET

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Homegrown PR Crisis: Addressing the Sexual Harassment Accusations Against the President of the National Association of Realtors

Unlock an exclusive PR Insider/All Access episode where I look into the PR crisis surrounding the National Association of Realtors President Kenny Parcell, who stands accused of sexual harassment. I discuss the allegations, Parcell's denials (, and the broader impact on the association.

Listen Now: 


Molly's post

Introducing the New PR Confidential Series: A Candid Look into Crisis Communication

Hello, community! I'm thrilled to announce the launch of a special new feature for our dedicated members: the PR Confidential Series. This fresh addition to my content roster promises to offer an unfiltered and insightful glimpse into the world of crisis communication like never before - at least, my view.

What's New?

In a field that thrives on preparation and caution, the PR Confidential Series seeks to break down the polished facade. Here, you're going to get a more candid Molly. I'll share off-the-record insights, real-world experiences, and those 'I-can't-believe-that-happened' moments that are often reserved for closed-door discussions. It's the kind of content that too often gets left on the cutting room floor—but not anymore. 

Name Swap Surprise

The series underwent a name swap right at the last moment. While editing the audio, it struck me that 'PR Confidential' captured the essence of what this series aims to achieve—a confidential, almost diary-like feel where we can delve deep into issues of crisis management in a social media world without the PR fluff. 

Exclusive Access

The PR Confidential Series is exclusively available for our premium tier community members. This isn't just your regular podcast series; it's an experience aimed at arming you with knowledge and perspectives that are raw and uninhibited. This series embodies the Indestructible PR Response (IPR) framework—transparency, empathy, and strategic action, only now you get to see how these elements play out behind the scenes.

What to Expect?

  1. Transparency: No topic is off-limits. Whether it's dissecting recent PR fiascos or offering a breakdown of the strategies employed during high-stakes events, expect a forthright discussion.
  2. Insights: I'll share personal experiences, insights, and even tackle questions that you might have had but were too polite to ask.
  3. Strategy: While IPR serves as our general roadmap for crisis management, the PR Confidential Series will look at how the principles adapt, evolve, and are implemented in real-time scenarios.

I can't wait to take this journey with you all. For those who are as passionate about crisis communication as I am, this series promises to be invaluable. Stay tuned for the first episode dropping soon!

Hint: The former president of the National Association of Realtors was the subject of a scathing account published by The NYTimes.


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Molly's post

Unveiling the Insider's Guide to Mastering PR and Crisis Communications Webina

I want to express my heartfelt gratitude to all those who joined me for the live chat during the "Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications" video chat on August 15th, 2023. Your active participation significantly contributed to the resounding success of this event, and I'm genuinely appreciative of your engagement. It was truly wonderful to witness individuals from diverse backgrounds and experience levels, ranging from undergraduates and graduate students to those at the entry level and those making mid-career transitions. The chat was abuzz with insightful questions and valuable comments, and I thoroughly enjoyed interacting with each one of you. 

You can watch the video below or click HERE to access it online. 


Click here to access the notes download for the video chat.

As promised, I'm pleased to announce that all members of the PR Confidential Community now have access to both the video recording of the webinar and the accompanying workbook. For our esteemed All Access Members, the Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications​​​​​​​ is available, providing an in-depth resource filled with additional information and useful links. This guide is designed to empower you with the knowledge and tools needed to secure a successful position within the dynamic field of public relations.

Thank you once again for your active involvement and for being an integral part of our community. Your enthusiasm and engagement continue to inspire us as we collectively strive for excellence in the realm of public relations.

What you will learn in the video:

Delve into the Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications, a comprehensive resource meticulously crafted to empower individuals seeking to excel in the dynamic realm of PR. This guide is a culmination of insights from the "Insider's Guide" webinar, encompassing a variety of essential topics to equip you with the skills and knowledge needed for success.

Section 1: Understanding the Industry/Current Landscape

In this foundational section, gain an in-depth understanding of the ever-evolving PR industry and its current landscape. Navigate through key trends, emerging challenges, and opportunities that define the contemporary PR landscape.

Section 2: Cracking the Code: Skills, Attitudes, Knowledge

Uncover the secret recipe for success in PR. This section unveils the critical skills, attitudes, and knowledge base that lay the foundation for a thriving PR career. From effective communication to crisis management, you'll discover the essential components of a successful PR professional.

Section 3: Building Your Career Toolkit

Equip yourself with the tools necessary to pave your path in PR. This section delves into resume-building, crafting compelling portfolios, and honing your personal brand to stand out in the competitive PR field.

Section 4: Successful Transitions

Navigating transitions in your PR journey can be daunting. This section provides guidance on smoothly transitioning from various stages of your career, whether you're an undergrad, graduate student, entry-level professional, or someone seeking mid-career shifts.

Section 5: Networking Essentials

Mastering the art of networking is crucial in PR. Learn how to forge meaningful connections, build a robust professional network, and leverage relationships for career growth.

Section 6: Standout Strategies

Discover strategies that set you apart in the PR landscape. This section covers innovative approaches to storytelling, content creation, and PR campaigns that leave a lasting impact.

Section 7: Real World Application (Q&A session)

The guide concludes with a real-world application section, featuring a compilation of questions and answers from the webinar's interactive session. Gain insights into practical challenges and solutions shared by members of this community who joined me on the call.

The Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications offers a comprehensive roadmap for those aiming to excel in PR. Whether you're a recent graduate, a seasoned professional, or transitioning to a new phase in your career, this guide equips you with the tools, strategies, and insights needed to thrive in the dynamic world of public relations.

Time to treat yourself with the knowledge and expertise that can make all the difference in shaping a successful PR journey.

For All Access members, you have special access to the 'Insider's Guide to Mastering the Transition into Public Relations and Crisis Communications' booklet.

This guide has plenty of details and extra information from the video chat session. I've also included some useful resources and links that were handpicked to help you even more as you learn about the world of public relations.

I'm here to support you on your PR journey, and this guide is packed with tools to help you succeed.

Your guide is located below. 👇


Molly's post

Thank you for Attending the PR Insider Live Chat.

Linus Tech Tips

Have you heard of how the Linus Tech Tips youtube channel was called out by another channel (Gamers Nexus) in a 40 minute video? Linus has since responded and I thought it'd be something you'd love to checkout in case you haven't already! Btw love your videos. Thanks for all the cool insight!

1 reply
Asked by Anonymous |

Molly's post

Sign Up Now for The PR Insider: Mastering the Transition into Public Relations and Crisis Communications

Hey there, PR enthusiasts! If you're looking to dip your toes into the fascinating world of Public Relations and Crisis Communications, join me live on August 15 at 8pm EDT. This isn't just any chat though - it's a masterclass designed specifically for aspiring PR professionals like yourself.


Understanding the Industry

First off, we'll help you get to grips with the PR and Crisis Communications industry as it stands today, and take a peek at what the future might hold. This is the perfect chance to gain some valuable insights and stay ahead of the curve.

Cracking the Code

Wondering what skills, attitudes, and knowledge are in hot demand in the industry? We'll cover just that, ensuring you know exactly what industry leaders and clients are looking for in their prospective hires.

Building Your Career Toolkit

We'll also be talking about the tools of the trade, the essential competencies, and the techniques that make a successful PR professional. This is your chance to start building a career toolkit that will set you apart from the crowd.

Successful Transitions

If you're shifting from academia or another industry to PR and Crisis Communications, it can be a bit daunting. But don't worry – we've got your back. We'll be sharing practical advice on how to make that transition as smooth as possible.

Networking Essentials

Networking is crucial in any industry, and PR is no exception. We'll guide you on how to navigate and make the most of professional communities like PR Confidential to make valuable connections and open doors to thrilling opportunitieme

Standout Strategies

In a competitive job market, standing out from the crowd can be a challenge. We'll discuss how to present yourself in a way that catches the eye of potential employers and secures that dream PR job.

Real World Application

Of course, we'll also have a Q&A session where you can ask your most burning questions about the industry, job market, and career strategies.

So who should attend this masterclass? Well, if you're an aspiring PR professional, a college student or recent graduate, looking to change careers, or simply curious about the industry, this masterclass is ideal for you!

So, mark your calendar and join us on Wednesday, August 15 at 8pm EDT in the PR Confidential community. Whether you're just starting out or looking to make a career shift, this masterclass is designed to equip you with the knowledge you need to thrive in the exciting world of PR and Crisis Communications.

Can't wait to see you there!

Click here to register. 


Molly's post

The legal + PR mashup of my dreams! 💜

In this week's podcast, I am joined by Emily D. Baker, the internet's go-to legal analyst, as we dive deep into the allegations swirling around Lizzo and their implications for her legally and reputationally.

1️⃣ Allegations & The Public's Reaction: Lizzo is under the spotlight for allegations of sexual coercion within her brand, leading to unease among her staff. The response has been mixed; while many are rallying behind the singer, others express doubt and highlight the disparity between these accusations and the image Lizzo portrays to the public.

2️⃣ Delving Into The Legalities: The lawsuit against Lizzo features serious charges like assault, false imprisonment, and battery. The selection of the trial venue is pivotal, given the variance in laws across different areas. Moreover, we explore the nuances of how employers might be accountable for the actions of their personnel.

3️⃣ Weighing Public Perception & Legal Strategies: Employment law cases come with their own set of intricacies. Plaintiffs face multiple challenges, not least the potential repercussions on their professional and personal reputation. The necessity of open court proceedings is emphasized, providing a clearer understanding of the legal process and areas ripe for reform."Indestructible PR Podcast with Molly McPherson" is back with another look at a celebrity tumble. Dive deep with me and my special guest, Emily D. Baker, as we unravel the intricate layers of Lizzo's current legal challenges. Get ready for insights and expert analysis.

Listen Now:

Have any questions about this episode? Ask me, here in PR Confidential. 


Molly's post

For Members Only: The PR Insider: Mastering the Transition into Public Relations and Crisis Communications FREE Masterclass

To answer the most frequently asked quesiton I receive in my comments...

Register now to join Molly McPherson for a live video chat on Tuesday, August 15th at 8pm EDT in the PR Confidential community for a masterclass designed to help aspiring PR professionals find their footing and thrive in the industry.​​​​​​

  1. Understanding the Industry: Familiarize yourself with the current landscape of the PR and Crisis Communications industry and gain insights into its future trends.
  2. Cracking the Code: Learn about the skills, attitudes, and knowledge that industry leaders and clients are looking for in new hires.
  3. Building Your Career Toolkit: Identify the key tools, techniques, and competencies required to be successful in the PR and Crisis Communications sector.
  4. Successful Transitions: Gain practical advice on how to effectively shift from academia or another industry into the field of PR and Crisis Communications.
  5. Networking Essentials: Learn how to navigate and leverage professional communities, like PR Confidential, to make valuable connections and open doors to opportunities in the industry.
  6. Standout Strategies: Discover how to present yourself in a competitive job market, stand out from the crowd, and secure your dream job in the PR industry.
  7. Real World Application: Benefit from a Q&A session where you can ask your most pressing questions about the industry, the job market, and career strategies.

​​​​​​​Who should attend? This workshop is ideal for:​​​​​​​

  1. Aspiring PR Professionals: Whether you're studying PR or merely fascinated by the field, we're ready to provide you with the knowledge and strategies to set you on the right path.
  2. College Students & Recent Graduates: If you're in the throes of your studies or just stepping out into the world post-graduation, our masterclass will provide you with invaluable insights into the PR industry and the skillset employers are seeking.
  3. Career Changers: Are you looking to make a bold move from your current industry into PR or Crisis Communications? Our masterclass will give you the information you need to make that transition smooth and successful.
  4. The Simply Curious: Even if you're not sure if PR or Crisis Communications is the field for you, but you're intrigued by the prospect, this masterclass will answer many of your questions and give you a clearer view of what a career in these areas could look like.

So, come with your questions and join me on Tuesday, August 15th at 8pm EDT in the PR Confidential community. Let us navigate this crazy fun industry together by understanding its trends, requirements, and prospects for work. Whether you're setting foot in the industry or just fascinated by its workings, this masterclass is designed to equip you with the knowledge you need to thrive in PR. Whether you're aiming for a new career or simply curious, join me and dive into the world of PR and Crisis Communications.

Click HERE to register. 

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Behind the Scenes of Lizzo's Lawsuit: An Exclusive Interview with Emily D. Baker

Fresh from my riveting discussion with legal commentator Emily D. Baker, I'm excited to bring an early-release interview dissecting the legal and reputational implications surrounding the recent lawsuit filed against Lizzo by three of her former dancers.

The full podcast discussion wil be released next Tuesday, August 8th. 

Click below to view video.



So recently my dad who is a pastor in Florida had a group of people who have hated him for a long time due to minor disagreements join together to develop a wild rumor that he was involved in embezzlement in the church. While these rumors were circulating behind the scenes, he decided to take another church job due to a cool opportunity arising. These people took it to social media to make a firm claim that his departure was due to him being fired in response to being caught in embezzlement. These rumors were completely fabricated with ill-will and everyone close to him knows what is really happening because someone came forward to confess that this was being done simply to watch his “castle crumble”. The problem is, hundreds upon hundreds of people on social media are now believing this complete lie and his reputation has tanked. Now people who had minor offenses such as him not talking to them on Sunday are coming out saying he is clearly a terrible person and they “always could feel it”. This is devastating cause my dad has more integrity than any man I know and is so kind hearted and doesn’t deserve to have his character wrongly assassinated like this. What is the correct move to work on rebuilding his reputation?

1 reply
Asked by Anonymous |

Lizzo sued.

Given the recent lawsuit filed against Lizzo by three of her former dancers alleging sexual harassment and a hostile work environment, what could be the potential legal and public relations implications for Lizzo?

1 reply
Asked by Anonymous |


Could you provide some guidance on the potential legal and public relations complications that Lizzo might face in light of this lawsuit and how she might navigate the charges against her?

1 reply
Asked by Anonymous |