Social Engagements: The New Lifeblood of Lead Generation

Anthony Longo

Most of my success in the last 15 years, no matter what my title was, has been in a sales or business development role. At the end of the day, I’m a sales guy. I love closing a deal. But as we all know, every final sale begins initially as a lead.

Today, we’re going to dive into the ever evolving landscape of what a "lead" truly means and how FIVE plays a pivotal role in this revolution.

As someone who's worn many hats, from technologist to sales maverick, I've grappled with CRMs like Salesforce, HubSpot, and Pipedrive. Traditionally, we've clung to emails as the holy grail of leads – no email, no lead, right? Well, the game is changing, and I'm here to tell you how.

The battlefield of sales can be tough, with the demand to constantly update CRMs with every email or painstakingly logged phone call. But let's talk about the new kid on the block – the third type of lead: Social..

The next generation of lead gen

Social media isn't just for memes and cat videos. 

For creators and brands, it's a full-blown mass-market communication platform. Your Instagram DMs might just be more crucial than your texting app. Believe it or not, a social handle is now as valuable as an email address in the world of lead generation.

Envision CRMs, like our Engagement Relationship Manager (ERM) dashboard at FIVE, embracing social leads just as they would traditional web inquiries or emails. But we're not just about storing your communications — we're about reimagining the entire process. The old-school web forms and email addresses are being flanked by social handles, turning every DM into a potential gold mine.

Let's face it… are you likely to answer a phone call from an unknown number? That’s a dying lead generation approach for sure. Email is still kicking, sure, but social? It's where the real action is at. It's your new front desk, your hotline to the market.

Which gets me so fired up here at FIVE because we're not just observing – we're taking charge. We're creating strategies and content that capitalize on the lead-generating power of social interactions. Imagine every 'comment’, and 'DM' flowing seamlessly into your CRM, setting the stage for powerful drip marketing campaigns and automated magic.

Our goal? To transform social media from a casual networking venue into an unbeatable lead aggregator. With FIVE's innovative approach, every social interaction is captured, and every opportunity maximized.

Remember when the first point of contact was a phone call? 

Now it's someone asking a question in the comment section or DM. 

When I talk often with other creators, they all agree that shooting a DM has changed the game. No one is dialing a phone number. This shift isn't just a trend. It's the new norm.

It all starts with social

As we wrap up, remember this — your social media isn't just a part of your marketing strategy. It's the start of your next sale. It's time to pivot, to adapt, and to leverage your social prowess with FIVE's ERM capabilities.  Notice we’re calling it an ERM (instead of a CRM) because on social, it all starts with ‘Engagement’. 

So what's your next move? Slide into your market's DMs with FIVE's dashboard at your side. Let's turn those casual chats into conversions and those followers into funds. We're not just chasing leads — we're engaging in conversations that convert.

Till next time, keep the leads flowing and your DMs busy. And remember, at FIVE, we're not just predicting the future — we're creating it, one social engagement at a time.

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