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"Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come." - Dwayne "The Rock" Johnson
With almost 400M fans, Dwayne "The Rock" Johnson is an Instagram beast!
His posts are a masterclass in consistency and hard work, whether in the gym or with how he leverages his social media feeds.
You know him as an actor, wrestler, and celebrity — but let’s dive deep into The Rock as a creator!
Rocking Revenue: $2.3 Million Per Post
The Rock is perfectly wedged between fan trust and profitability. He maintains fan trust, even as he earns a reported $2.3 million for every sponsored Instagram post.
Without engagement from his fans, he wouldn’t command that kind of revenue. And without his consistency, he couldn’t maintain the relationship he has with his audience.
The New Metric: Engagement Relationship Manager
FIVE is optimized to measure and maintain relationships — by leveraging your ability to maintain contact with your most valuable fans, measured by our fancy algorithm taking into account engagement activity, recency, influence, comment & DM quality and a few other sprinkles on top.
Most of you have heard of a CRM or Customer Relationship Manager. Well, we've built the world's first Engagement Relationship Manager (ERM) which drills deep into your social media feed, well beyond followers, likes, comments, and DMs.
We analyze, classify and organize all of your engagements — so that you know exactly where to invest your time. The FIVE platform cuts right through the fat and sets you up so whether you have 2 minutes or 2 hours, you'll be engaging in the highest value and highest impact fans, always.
By knowing how easy and streamlined it is to set aside time every day to engage, you can maintain the consistency The Rock lives by.
From ranking your interactions to stacking them neatly for your review, FIVE's ERM ensures that you're not just working hard but working smart.
Vanity Metrics: The Old Way
The Rock is right.
Social media algorithms — by all accounts — are designed to favor engagements. And to be engaged with your fans, you must be consistent.
Direct messages (DMs), for instance, are now considered and weighed by the social media algorithms as a high-value interaction.
Why? Because it requires more effort and intention than merely hitting a 'like' button or retweeting. The idea is that if a celebrity takes the time to DM a fan, the algorithm recognizes this high-quality interaction and rewards it with greater visibility for the celebrity's future posts. This has been vetted by multiple social media managers and agencies we work with and DM engagement is making a real impact in the creators algorithm for new eyeballs and growth.
Viral is Out
For years, we've chased viral posts. That's been the game. Out of every one hundred posts or so, one goes viral, and it feels like you're making progress.
But that's the old way. As we enter the era of Social 3.0, the true measures of success — as in boosting community growth AND revenue — will be geared toward engagement relationship management.
Here's the bottom line: ERM is not just another tool. It's a whole new way of thinking about engagement. It's about making every interaction count, whether it's a simple like or a game-changing comment and as a bonus, it's about making sure you never miss an important engagement ever again.
And FIVE is the only platform capable of expanding your reach — and your income.
The Rock knows what he's doing. $2.3 million per post. Billionaire status isn't such a far reach after all, is it?
Try the Engagement Relationship Manger (ERM) 👉 14 Day Free Trial